With the launch of Google Drive (within the last hour and officially available to all users within the next week) and a few hours after completion of the offer Microsoft SkyDrive will complete the picture of cloud storage of the big names: Google, Microsoft and Apple are now in the field that was Dropbox , with proposals now comparable to photograph which of these groups have pushed with greater courage and initiative a step expected and foretold a long time.
And this is a strategically very important moment: the size of the cloud will be a fundamental value perspective can shift the appreciation among the various platforms offered, will determine the balance between the various formats and will determine the paths through which the user does traveling their own data to use them anywhere and on any device. The cloud is not only a short extra piece, but it promises to be a competitive lever and a decisive battleground extremely hot. Prices, features, and capabilities must therefore be compared immediately to understand what is now the state of affairs, then will the terms of service necessary to merit a study because they could better explain the nature of the various offerings:
A brief analysis seems to short for the time is right to Microsoft, whose bid is more complete and with a cost per unit of memory is lower than competitive offerings. In terms of the service each group has distanced itself from any copyright infringement perpetrated by their respective platforms, but the various documents also something more explicit in terms of ability to use files from the service provider:
- Google Drive
“When charging or otherwise send content to our Services, you grant Google (and those who work with Google), a worldwide license to use, host, cache, reproduce, modify, create derivative works (such as those arising from translations, adaptations or modifications that we make sure that your content is better suited to our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights granted under this license concerning the limited purpose of use, promote and improve our services and develop new ones. This license shall apply even if you stop using our services (for example in the case of a business listing addition to Google Maps) “;
- Microsoft SkyDrive
“Except for material that we license to you, we do not claim ownership of content that the user provides the service. You retain ownership of its content. Furthermore, Microsoft does not control, does not verify and does not provide approval for the content that you and others make available to the service. The user is aware of the fact that Microsoft may have the need, and with this contract you authorize us to, use, modify, adapt, reproduce, distribute, and display the content published in service to the extent necessary to provide service “;
- Apple icloud
“you acknowledge that Apple is not responsible in any way for any Content provided by others and has no duty to monitor such Content in advance. However, Apple reserves the right at any time to decide whether Content is appropriate and in accordance with this Agreement, and can check in advance, move, refuse, modify and / or remove any Content at any time without prior notice and at its sole discretion, if such content is deemed in violation of this Agreement or is otherwise objectionable. “
Short, Google seems to reserve a greater freedom of action and use of archived files , so managing this issue in a somewhat different manner than their counterparts. According to the information, even Google seems to reserve full liberty to do so, which could become a potential Achilles’ heel of supply of Mountain View know if the group does not provide its community with good reason and sufficient to allow the company these opportunities.