1. The size is obvious
Perhaps the best reason for Microsoft to acquire Facebook is that the social network is the world’s top destination in the world. It has more than 500 million active users who share over 30 billion pieces of content every single month. It’s huge and it’s growing. It would only make sense for Microsoft to want to capitalize on that growth and find a way to generate serious revenue off of it.
2. They’re already working closely
Microsoft is already working its way into Facebook. Bing is a key partner with Facebook, powering the company’s Web results in its Search. The social network also announced Oct. 13 that when folks search for content on Bing (or Facebook’s Search), they will see their friends’ “faces next to Web pages they’ve liked.” It’s an interesting implementation. And it makes it all the more reason for Microsoft to get its hands on Facebook.