Tennis player Maria Sharapova has signed a contract with the Korean company Samsung. As the portal Bloomberg, under contract with the April 1, 2012 Sharapova became the new face for company for the next three years.
It is planned that Sharapova will advertise products Samsung, including mobile phones, tablets, and TV in Russia and CIS. Starting next year, according to the plans Samsung, the advertising campaign will be released to the world level.
Maria Sharapova is the highest paid athlete in the world. According to the magazine Forbes, its annual income is $ 25 million.
Previously, Sharapova has worked with such brands as Nike, Evian mineral water from Danone, Tiffany & Co. and Tag Heuer, as well as manufacturers of mobile devices, Motorola and Sony Ericsson. For four years, Sharapova was the face of Sony Ericsson. The contract with this company in tennis ended in late 2011.
The amount of the transaction with Samsung Sharapova was not disclosed. As the portal Sports.ru, for a contract with Nike tennis player won $ 70 million.
According to Bloomberg, Samsung is currently the world leader in TV and memory card and the second largest company in the production of mobile devices. Last year the company received a record profit thanks to strong demand for a line of smartphones Galaxy. In 2007, Samsung extended the sponsorship agreement with the International Olympic Committee before the end of the summer Olympics in 2016 in Rio de Janeiro.