Your Children Want an iPad as Christmas Present, Nielsen Study

Your Children Want an iPad as Christmas Present, Nielsen Study 2

Nielsen has released the results of a new study on mobile devices and consoles desired by young Americans to face this Christmas and apparently They all have very clear: They want an iPad . 48% of children between 6 and 12 years (increasing from 44% last year) and 21% of those over 13 years chose the Apple Tablet, Placing in both cases as the most desired device above even the Wii U  that is recently launched by Nintendo in the U.S.

 Your Children Want an iPad as Christmas Present, Nielsen Study 3

While behind its big brother, the iPad Mini has managed to attract 36% of children aged 6 to 12 years occupying fourth place after that Wii U and iPod touch. The iPhone , in fifth place with 33%, closing the circle reinforcing the dominance of iOS devices (excuse the Apple TV, most recently with 4%).

The Amazon Kindle Fire, Galaxy Note or Samsung Tab and Microsoft Surface are not so lucky, falling behind with 19%, 9% and 6% respectively in toddlers and 10%, 9% and 3% among older. Much worse than what we found under the undefined title of Tablets are not the iPad” used to represent the swarm of tablets of other brands, occupying the 8th position with 29% and the 3rd with 18% in each group .

Your Children Want an iPad as Christmas Present, Nielsen Study 4

This data again highlight the enormous interest even not only for the iPad but for the rest of the great family of iOS. There is the peak level of  interest that has grown away from further decay.

And if you think that’s something U.S. and that does not happen in other countries, perhaps you need to think again. This is, literally, the conversation he had the nephew of a friend with him:

– I want an iPad … I know it’s very expensive and that’s why I ask only that … Papa Noel 
– Honey, if you ask for something more for Santa Claus so it can not bring an iPad. 
– OK, a mini iPad.

More Info:  Nielsen

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