In both ads we see the advantages of using the new voice assistant. In the first ad, through integration with Maps, location, … see the advantages of its use during the trip made by players. In the second video we see the support it gives to a young musician Siri ending with a cool rock god!
It is certainly the best way to continue advertising the terminal and the rest is more than familiar:425,000 applications available, a better camera … Now what we hope is that finally Siri is available in Spanish as soon as possible but we see before adopting Chinese, Russian and Japanese. In the extended entry you can see the second announcement.