Is the case of online radio service Pandora Media who signed agreements with about 20 automakers , including BMW and Hyundai , to adapt their popular app streaming to vehicles. Using the wizard, drivers can program your favorite stations. According to The Wall Street Journal , rival services like Stitcher and TuneIn also looking to get a space on the boards of the cars.
A survey published by the newspaper found that 59% of American car buyers between 19 and 31 years considered the most important connectivity as inside a vehicle. said 72% want to use mobile phone applications in their cars.
Several automakers have opened offices in Silicon Valley to connect to online services market. BMW has 30 employees following the development of mobile applications and seeking agreements.
Manufacturers had a highly visible presence in the consumer electronics show CES , which took place in early January in Las Vegas, where they promoted their latest connectivity agreements.
Ford offers a system called AppLink for free in cars equipped with its Sync system, which allows drivers to control their phones with physical or virtual buttons or voice commands . Meanwhile, Germany’s Audi is equipping its new models with wireless modems.
Intelligent Car Initiative