Smartphones, which are the most popular mobile devices based on selling inferior tablet computers in one very important question. As it turned out, with a handheld accomplished much more online purchases than communicators.
Such conclusion was made by the marketing company Monetate, conducted their own independent investigation of the market for Internet commerce. Users actually prefer to shop online using their planshetniki rather than communicators. Apparently, the significant impact this has on the availability of computers of a large display, which is convenient to view applications online stores.
Nevertheless, the experts say resources Electronista, with reference to analysts of the same Monetate, tablet computers, smart phones overtaking the number of committed online shopping is not yet able to compete with desktop computers and laptops. These devices, in this case apart from the competition, but a lot depends on the so-called “inertia” of users, as originally purchased goods over the Internet directly to the desktop view is not so strong proliferation of portable gadgets.
However, researchers believe that the plates were gonna get their desktop relatives very soon – just over the next year. According to forecasts, the demand for them will grow, while reducing the demand for system units and laptops. It also assumes a significant increase in the share of mobile Internet.
How objective company data Monetate, can be judged by the breadth of its analysis of the market: it covered more than 100 million transactions for the purchase of goods on the Internet, and indicate that products are completely different kind. During the first quarter of 2012 the volume of traffic entering the e-commerce sites with a handheld, rose to 6.52%, whereas for the same period last year, the share of “pills” do not exceed 1.66%.
At the same time the amount of traffic from smartphones totaled 5.35%, showing a completely unconvincing growth for the entire year – in the first quarter of 2011 this option was 4.23%. And another fact: despite the widespread availability of Tablet PCs running Google Android, including budget models, 95% of the “Tablet” traffic received from the Apple iPad for all three generations.