New parameters in the algorithm will be introduced by Google in order to lower ranking sites based on overly technical search engine optimization. As pointed out by the head of search firm , Matt Cutts, Google intends to limit the phenomenon of websites that make it a priority to show their “good” in Google instead of focusing on quality content as they should have. explained that this course does not mean that a website should be seo friendly. He explained however that the change is, pages that the “spin out”. For example, pages with excessive repetition of keywords or exchanging too many links to other websites. As advised, however, the change in the algorithm will be held in the coming months, wishing thus to warn those who use such tactics to comply.