By 2016 the Internet Economy in the G-20 will reach 4.2 trillion dollars . This is the forecast contained in the report “The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy” which, along with Google, was presented today by the Boston Consulting Group (BCG) during the World Economic Forum in Davos. The main thrust will increase in the number of users online.
According to the study of BCG, the Internet population will grow from 1.9 billion in 2010 to around 3 billion in 2016 , representing 45% of the world. The growth of emerging markets, the popularity of mobile devices, especially smartphones, and the growth of social media will have a significant economic impact. This will inevitably lead to a change in the approach of companies to the Internet, as it opens its doors to business opportunities to be exploited.
The manifesto also calls for Digital Governments of all countries to find the right steps to take advantage of the digital advantage offered by the Internet . No company or country can afford to ignore this development over the next five years. the Internet has become a normal good : up to 20 years ago, was considered a luxury, but today about 50% of the population of the G-20 access to the net by 2016, almost 70% of users of the G-20 will come from emerging markets. China will have nearly 800 million Internet users, about the same number in France, Germany, India, Japan, United Kingdom and the United States combined.
By 2016 increase access through mobile devices , especially smartphones, which represent about 80% of all broadband connections in the G-20. The social media have an important role in the coming years: 90% of the people of Argentina, Brazil, Indonesia and Mexico will be connected to social networks for creating and sharing content.
According to factor the Internet, in 2015 the Italian Internet Economy will be between 3.3% and 4.3% of GDP , equivalent to about 59 billion euros, almost double the current values. This means that for every dollar of GDP growth, on average, 15 cents will be connected to the Internet.