Website trendhunter.tv has conducted research on global trends including advertising. trendhunter published 20 of the most popular trends of the year.
Interactive outdoor advertising. All sorts of interactive billboards, simple games, which are projected on buildings and other outdoor media.
Interactive trade. Interactive shopping bags, shopping applications for smartphones, advertising spots in retail outlets that promoted social media.
Sponsored flashmob who demonstrate antisocial behavior. Tattoos and body painting shocking appearance in public in their underwear, and other deviant acts.
Gadgets for personal use. Interactive T-shirts and sweaters with built-in phones and music players. Interactive bracelets, sunglasses, clip, in general, anything that can be put on.
Return to the brand of retro theme, the “icons” of the 20th century, Mickey Mouse, Dark Vader and others.
Return to street style and grunge, hippies and more …
Trend, which may be called the “here and now.” Immediate payment for services without leaving the hotel, a publication on the Internet what is happening in retail outlets here and now, at this time.
The trend in modern cubic design. Cubism in architecture, interior design, household items and technologies.
The trend of improving the existing products, all kinds of upgrades and additions. Goods purchased in the past year, could be improved with the new spec. the proposal.
“Printing 3D-objects” created in the program 3D-real-time simulation.
Trend super-realism. Technology photo editing and video closer to super-realism that has become a new trend.
Touch-screen panel with realistically moving objects. Interactive applications, games, books, and more for the Apple platform touchscreen and Android.
Trend “loyal prices to last year’s goods.” Create all kinds of second-hand, which last year bought a product customers can put it on sale, while others buy it at a lower price. This is an interesting method of increasing brand loyalty.
Trend called “feel like a rock star.” Interior design, prints on t-shirts, packaging design in the style of rock-n-roll.
Huge profits kidvertising. The children dressed like adults, adults behaving like children, contemporary interiors for the very young, denim diapers and other amenities for parents who are willing to pay for it.
Business-class ultra-comfort. Here is everything that you can only think during his visit, meetings and negotiations.
Geriatric Couture: what used to be able to wear just freaks now become a popular trend.
Redesign of the various religious objects, as well as reconstruction of the idols of the 20th century in the style of the brand.
Tvitonomika – attempts to brands such as “sit down next” to such large-scale phenomena like twitter.
1st place -The King
The main trend this year was to reduce the presence of identity in all promotional materials, logos, simplifying, easing the requirements for corporate identity.