The legal battle between Samsung and Apple has happening round the world with Apple claiming that Samsung had “slavishly” copied the iPad style. Apple and Samsung have traded lawsuits in an exceedingly variety of nations making an attempt to induce every other’s merchandise banned from sale.
Outside of the lawsuits, Samsung has been aggressive with their recent set of U.S. TV ads openly mocking iPhone users.
Their newest Korean ad, however, appears to require cues from Apple‘s own advertising vogue, specializing in a additional emotional reference to the viewer.
The ad depicts a father and daughter twiddling with a Galaxy Tab in an exceedingly sequence of shots paying homage to Apple’s own iPad ads.The voice over says (rough translation):
You try to possess fun with me, you are attempting to win against me, you solicit from me countless queries, you sit on my lap, you would like to remain beside me all the time, strangely, once I stick with you time passes terribly quickly. this can be a precious time.
The ad was posted to YouTube on December 14th.For reference, Apple’s own ads have long followed an identical vogue, specializing in expertise than specs: We’ll invariably, Love, and Learn. whereas Apple does not have an exclusive claim to the present form of ad, it simply shows how Samsung is making an attempt to position their merchandise comparably to Apple.
The song within the background of the ad is Blue Sky by Rabbit!