When at the end of October Apple has released details about the fourth quarter earnings, the reaction of analysts and investors was partly negative. The company had sold less than expected iPad and its margins were not met.
The thing that has escaped, however, is that Apple had just ended its fiscal year 2012 with a record profit of $ 41.7 billion of $ 156.5 billion turnover. The magnitude of these numbers becomes more evident when compared to other technology giants.
- From October 2011 to September 2012, the total net profit of Microsoft, Google, eBay, Yahoo, Facebook and Amazon was $ 34.4 billion. Apple alone has reached $ 7 billion more.
- At the same time Dell, Asus, Intel, Acer, IBM, Lenovo and HP, ie practically the whole field PC, totaled $ 19.3 billion, less than half of Apple’s profits.
Despite the decline in the shares, Apple is still the most valuable company in the world and investments are still profitable. A few days ago as the CEO of Disney has invested $ 1 million in Apple shares.