The analyst firm GfK conducted a survey of users of different mobile operating systems around the world.The study surveyed more than 4500 people from France, England, Spain, Italy, USA, Brazil, China and Japan.
According to the research iPhone users are very loyal to their brand. It was found that 84% of iPhone owners will buy this product again.
On the other hand owners of vehicles on Android were not so loyal they have this figure was at 60%.
However, although analysts argue that in light of the developed infrastructure of mobile operating systems like online services, exclusive content, app stores, the user is extremely difficult to “entice” the rapid development of Android and the potential of Windows Phone can play a role in changing the existing priority in the near future.