According to blog post , Google announced that they’d purchased the rights to g.co, the company’s authorized URL shortcut. the web big already owns its own public link shortener, goo.gl, that works similar to bit.ly, but g.co can redirect to official Google product.
The shorter a URL, the easier it is to share and remember,” writes Gary Briggs, VP of Consumer marketing at Google. “The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.