Google Purchased ‘’ Short Link Rights

According to  blog post , Google announced that they’d purchased the rights to, the company’s authorized URL shortcut. the web big already owns its own public link shortener,, that works similar to, but can redirect to official Google product.

Google Purchased  '' Short Link Rights

The shorter a URL, the easier it is to share and remember,” writes Gary Briggs, VP of Consumer marketing at Google. “The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use to send you to webpages that are owned by Google, and only we can create shortcuts. That means you can visit a shortcut confident you will always end up at a page for a Google product or service.


Posted by on July 20, 2011. Filed under Google, News, Technology. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.