Right now, Facebook’s facial-recognition software will sense who is in your photos and create tagging suggestions, however what if the social network may more learn behaviors and preferences by reading the Gap sweatshirt you’re sporting and seeing that Coca-Cola will in your hand?
Following Facebook’s recent acquisition of facial-recognition software company Face.com for an undisclosed quantity of cash last week, some users have expressed concern that the enlargement of this sort of technology on the social network may encroach on their privacy rights. Facebook hasn’t said what it’s future plans are for Face.com or its technology and wouldn’t comment for this story.
Facebook has been using the Israeli startup’s software for a few year and a [*fr1], accessing the billions of images sitting on its servers to be told the faces of you and your friends. The news that Facebook would be bringing the seller in-house implies that the corporate sees the technology as a part for potential growth.
The acquisition — that is rumored to value $60 million — won’t even shut for a number of weeks. however as a result of Facebook’s fast user growth has slowed owing to numerous folks joining the positioning in recent years, it has to boost engagement in alternative ways in which.
“Whether the acquisition is to extend the utilization of facial-recognition software on the positioning or is simply a monetary move that creates a lot of sense, it’s unclear at this time,” Chester Wisniewski, a senior security adviser for security firm Sophos, told Mashable. “But it definitely raises security issues for several who feel uncomfortable knowing that Facebook is analyzing their pictures.
“It’s additionally attainable that this might open up doors for advertisers to focus on users in new ways in which primarily based on what they’re doing in photos,” Wisniewski said. “But this might raise even a lot of security issues moving forward.”
In the meantime, some users would possibly exercise a lot of caution with how they upload photos.
“It’s arduous to stay track of all of the privacy settings on Facebook and other people need to feel secure when posting personal info, thus users could realize themselves sharing less on the positioning,” Wisniewski said. “The recent news that LinkedIn passwords were compromised helped folks notice that simply because it’s an enormous company doesn’t mean that information is safe.”
There isn’t a privacy setting to forestall Facebook from collecting facial-recognition information from without delay, however you’ll be able to opt out of the positioning auto-suggesting whether or not or not you’ll be in photos.