“In just three years App Store was able to change the usual scheme for the acquisition of mobile application users. Now App Store for Mac computer software industry changes said Philip Schiller, senior vice president of product marketing for Apple. Less than a year, the number of downloads in the App Store for Mac more than 100 million, and now it is the largest and fastest growing store for the sale of computer software in the world. “
In the App Store for Mac applications are available in categories such as Education, Games, and Graphics Design, Lifestyle, Productivity, Utilities, etc. Users can search for new and noteworthy applications, to view the most popular programs and meet with the selection of staff Apple, to Search by category and view lists of the most popular free and paid applications, as well as explore ratings and user reviews. Internet-shop App Store for Mac is part of the operating system Mac OS X Lion, it is also available to all Mac users running Mac OS X Snow Leopard as an upgrade.
The developers for the Mac itself set the price for their applications and receive 70 percent of the proceeds from the sales. Fees for application developers free of charge no fee, as well as costs related to web hosting, marketing activities, and payments on credit cards.