Apple’s new chief executive Tim Cook first set its own priorities:The company is introducing new “Matching Gift Program” one. Apple’s intention is to double any donations to charitable organizations made by a full-time employees – and up to a value of $ 10,000 per year per person. “We are all inspired by the generosity of our colleagues who want to give something back to the community,” said Cook, “This program will help to make this move even more donations.”
The charity matching will initially only in the United States should, according to Cook, however, be extended over time to the whole world. It applies to donations to charitable organizations that qualify under the US-rule 501 .Cook thanked in his e mail specifically for the previous donation behavior of people.
I’m incredibly proud to be part of this team.
Apparently Apple does not mind that the new program is known.Cook’s predecessor, Steve Jobs had his donation behavior, however, never disclosed that his company instead of initiatives such as the anti-AIDS project Product RED can participate.