Following the Black Friday, IBM has created an interesting infographic that shows us the world as it has an impact on sales this day dedicated to the discounts.
According to data obtained, online purchases have increased by 21% as compared to last year. But the most interesting, now get about 25% of users have used a mobile device to access shopping sites compared with 14% last year, generating 16% of sales from mobile, as compared to 9.8% in 2011.
Between mobile devices, the Apple iPad was the tool most commonly used to access various online shopping sites: namely, 10% of transactions derived precisely from the Apple tablet. The iPhone has garnered 8, 7% of purchases Mobile and Android devices have collected 5.5%.
Despite the increase in transactions mobile, the average online order declined by 5%. As a result therefore, also the average number of articles in a single order are in fact fell by 12% compared to 2011.
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