Microsoft has conducted an interesting study, thanks to which it became known that men and women have different approaches to the selection and use of mobile phones.
For example, choosing a cell phone, the man places more emphasis on its functional characteristics, rather than appearance. In women, the opposite is true – they are more concerned about how it will look like. Men prefer cell phones in black, metallic and blue, women also enjoy more brilliant colors – pink, red, etc.
Very often it turns out that men and women love my phone more than their halves.
Read moreMicrosoft Research: Men and Women Want Different