To the presence in the final football Super Bowl this year (02/03/2013). BlackBerry launched the ad video clips with duration more than 30 seconds with the title: “The limitations of BlackBerry 10.”
The ad by Abbott Mead Vickers BBDO (UK), has spent $ 3.8 million to the BlackBerry.According confided from the representative of the BlackBerry, the main content of this advertisement want to mention is: “expose the limitations of the BlackBerry 10 platform, it would be much more feasible to show what it can do. ”
Although the content of the advertisement has been explained, but the majority of citizens have yet to “show” the profound implications that BlackBerry would like to recommend.
“Expose the limitations of the





















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