To the presence in the final football Super Bowl this year (02/03/2013). BlackBerry launched the ad video clips with duration more than 30 seconds with the title: “The limitations of BlackBerry 10.”
The ad by Abbott Mead Vickers BBDO (UK), has spent $ 3.8 million to the BlackBerry.According confided from the representative of the BlackBerry, the main content of this advertisement want to mention is: “expose the limitations of the BlackBerry 10 platform, it would be much more feasible to show what it can do. ”
Although the content of the advertisement has been explained, but the majority of citizens have yet to “show” the profound implications that BlackBerry would like to recommend.