According to data obtained, online purchases have increased by 21% as compared to last year. But the most interesting, now get about 25% of users have used a mobile device to access shopping sites compared with 14% last year, generating 16% of sales from mobile, as compared to 9.8% in 2011.
Between mobile devices, the Apple iPad was the tool most commonly used to access various online shopping sites: namely, 10% of transactions derived precisely from the Apple tablet. The iPhone has garnered 8, 7% of purchases Mobile and Android devices have collected 5.5%.
Despite the increase in transactions mobile, the average online order declined by 5%. As a result therefore, also the average number of articles in a single order are in fact fell by 12% compared to 2011.